Vivanta Katra is a premier luxury hotel situated in the heart of Katra, offering a serene and comfortable stay for pilgrims visiting the revered Vaishno Devi shrine. Known for its exceptional hospitality, world-class amenities, and strategic location, Vivanta Katra aims to provide a seamless experience for travellers seeking relaxation and spiritual fulfilment.
Understanding the need to strengthen its digital presence and attract more guests, Vivanta Katra partnered with us to enhance its online visibility and drive quality traffic through Google and Meta Ads. The primary goal was to increase brand awareness, boost website engagement, and generate more bookings while optimizing ad spending for maximum efficiency. By leveraging data-driven ad strategies and precise targeting, we aimed to position Vivanta Katra as the top choice for visitors in the region.
When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
The campaigns generated significant results across Google and Meta platforms. Google Ads campaigns delivered a total of 144,731 impressions and 13,773 clicks, maintaining an average CPC of INR 6.98. The search campaigns achieved an impressive CTR of over 11%, with efficient budget utilization contributing to increased engagement. On Meta Ads, the campaigns reached 294,299 users and garnered 1,095 total leads. The total ad spend amounted to INR 155,890.26, with an average cost per result of INR 313.32. These combined efforts significantly boosted website traffic, inquiries, and overall conversions for Vivanta Katra.
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
The campaigns increased website traffic and inquiries, contributing to a higher conversion rate and improved booking numbers.
We focused on high-intent keyword targeting, A/B testing ad creatives, and refining audience segments to improve CTR and conversions.
The majority of the budget was allocated to search campaigns for high-intent users, while display ads focused on brand awareness at a lower CPC.
Future campaigns can focus on remarketing strategies, refining audience targeting, and testing different ad formats to further enhance engagement and conversions.
Dynamic Digital Campaign
Branding & Identity
josefin H. Smith
25 January,2023
6 Month
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