Chakr Innovation is a pioneering company dedicated to developing cutting-edge solutions that reduce air pollution and promote environmental sustainability. With a strong focus on innovation, Chakr Innovation aims to address industrial pollution through their unique technologies.
Despite their impactful mission, Chakr Innovation struggled with an underperforming website that had minimal content and lacked proper SEO structuring. Our objective was to improve their search engine visibility, enhance click-through rates (CTR), and boost organic traffic.
Our initial assessment revealed key challenges that required immediate attention:
By implementing a tailored SEO strategy, Chakr Innovation experienced substantial improvements within six months. The website, which initially had no organic visibility, achieved a 17.9% CTR within three months, stabilizing at 1.4% after six months. Clicks increased from zero to 424 in three months, with a total of 27 clicks recorded by the six-month mark.
Impressions rose significantly from zero to 2.37K in three months and maintained a solid presence at 1.95K after six months. The average position improved from non-existent rankings to 4.1 within three months, and eventually settled at 8.1.
Keyword performance also improved drastically. Chakr Innovation had no first-page rankings initially but achieved seven first-page rankings within six months. Keywords on the second, third, and fourth pages showed steady improvement, while keywords that were previously out of the top 50 rankings dropped significantly from 51 to just 13.
We focused on creating high-quality, informative content that aligned with Chakr Innovation's mission and offerings. Technical SEO improvements such as structured metadata, optimized headings, and strategic keyword placements were also implemented.
We developed a content strategy that included educational blog posts, product descriptions, and dedicated landing pages designed to target industry-specific keywords and improve relevance.
We optimized meta titles and descriptions to improve visibility in search results. Additionally, clear calls-to-action (CTAs) and engaging headlines were integrated to increase click-through rates.
We used Google Analytics and Search Console to monitor keyword performance, CTR, and impressions. Based on the data, we adjusted content strategies and enhanced page structure to ensure sustained growth.
Future Leaders Program
Branding & Identity
josefin H. Smith
25 January,2023
6 Month
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