Borges is a globally recognized brand known for its premium quality olive oils and nut products. The company aimed to enhance its digital presence in the Indian market, drive website traffic, and generate engagement through targeted online advertising. With the increasing competition in the edible oil industry, Borges partnered with us to leverage Google and Meta Ads to reach potential customers, educate them about the health benefits of their products, and increase sales.
Our strategy focused on traffic-driven campaigns for Borges’ olive oil and nut product lines. By implementing data-driven targeting and optimizing ad creatives, we ensured maximum reach and engagement. The campaign was structured to increase brand awareness, improve recall, and ultimately boost conversions.
When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
The digital marketing campaigns for Borges delivered significant results across both Meta and Google Ads.
On Meta Ads, the campaigns generated a total of 95,765 results, with a combined reach of over 1.88 million users and impressions exceeding 7.8 million. The campaigns drove substantial engagement, with over 1 lakh clicks and cost-per-result averaging INR 0.70, ensuring a cost-effective strategy.
By optimizing Google Ads alongside Meta campaigns, Borges successfully enhanced its brand visibility and drove high-intent traffic to its website. The campaigns collectively generated 5,010,500 total clicks, leading to a noticeable increase in product inquiries, customer engagement, and conversion potential.
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
Through high-reach Meta campaigns and targeted Google Ads, Borges reached millions of potential customers, increasing brand visibility and recall.
We continuously refined targeting, optimized creatives, and adjusted bidding strategies to ensure cost-effective ad performance.
Separate ad sets were created for olive oil and nut products, each with customized messaging and audience targeting to maximize relevance.
Implementing remarketing campaigns, influencer collaborations, and interactive content can further enhance customer engagement and conversion rates.
Smart Process Optimization
SEO & Analytics
josefin H. Smith
25 January,2023
6 Month
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