Aspire Now Global (ANG) is a premier consultancy firm specializing in trading, cryptocurrency education, and career guidance. With a rising demand for financial market expertise, ANG aimed to expand its digital footprint and attract aspiring traders and investors.
To achieve this, ANG partnered with us to execute targeted Google and Meta Ads campaigns. The goal was to generate high-quality leads, optimize ad spend, and increase engagement. By leveraging data-driven marketing strategies, we focused on precise audience segmentation and performance marketing techniques. The campaign successfully drove website traffic, enhanced brand awareness, and positioned ANG as a leading authority in the trading and cryptocurrency education space.
When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
The digital advertising campaigns for ANG delivered impactful results across both Google and Meta platforms. The total ad spend amounted to INR 1,448,624.40, driving significant engagement and lead generation.
Google Ads campaigns generated a total of 461,649 impressions and 7,268 clicks, achieving an average CPC of INR 11.49. The campaigns resulted in 32 direct conversions, with an average cost per conversion of INR 2,608.26. The overall conversion rate across campaigns stood at 2.5%, demonstrating strong lead acquisition efficiency.
On Meta Ads, the campaigns further contributed to performance with 2,413 high-quality leads, significantly enhancing ANG’s brand visibility and audience reach. These combined efforts led to a substantial increase in website traffic, inquiries, and conversions, positioning ANG as a key player in trading and cryptocurrency education.
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
By leveraging high-intent keyword targeting on Google and interest-based targeting on Meta, we successfully attracted engaged prospects and increased conversions.
We continuously monitored and adjusted bids, utilized A/B testing for creatives, and refined audience segments to ensure cost-effective lead generation.
Google Ads focused on high-intent searches, while Meta Ads targeted a broader audience for brand awareness and lead capture, ensuring a well-balanced approach.
Future strategies can incorporate remarketing efforts, AI-driven ad optimizations, and expanded audience segmentation to further enhance engagement and conversion rates.
Smart Process Optimization
SEO & Analytics
josefin H. Smith
25 January,2023
6 Month
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