Anant Raj Limited is a renowned real estate developer in India, known for its high-end residential, commercial, and IT parks. With an increasing demand for premium real estate solutions, Anant Raj sought to amplify its digital presence and generate quality leads through strategic online advertising. The goal was to drive high-intent traffic, engage potential buyers, and boost conversions through targeted digital marketing campaigns.
To achieve this, we launched a performance-driven advertising strategy leveraging Google and Meta Ads. Our focus was on maximizing reach, optimizing cost per lead, and enhancing audience engagement. By combining precise keyword targeting, compelling ad creatives, and data-driven optimizations, we successfully positioned Anant Raj Limited as a leader in the real estate industry.
When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
The campaign delivered exceptional results, driving a strong digital presence and high lead generation. With a total ad spend of INR 146,887.58, the campaign successfully generated 2,012 leads through Meta Ads while achieving significant reach and engagement. Meta Ads accumulated over 6.5 million impressions and reached more than 2.5 million users, resulting in 27,911 clicks and an average cost per result of INR 20.13 for traffic campaigns and INR 28.51 for brand awareness campaigns. Meanwhile, Google Ads played a crucial role in capturing high-intent searches, ensuring quality inquiries and an optimized keyword strategy that enhanced CTR while reducing the cost per conversion. These combined efforts significantly boosted Anant Raj Limited’s brand awareness, lead acquisition, and audience engagement, positioning them as a strong competitor in the real estate market.
When creating a detailed case study, it’s important to provide comprehensive information that communicates.
It’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.
We optimized keyword targeting on Google and utilized engaging creative strategies on Meta to attract potential buyers actively searching for real estate solutions.
Continuous bid adjustments, audience refinement, and A/B testing of ad creatives helped in maintaining a strong cost-to-lead ratio.
Google Ads captured high-intent searches, while Meta Ads drove brand awareness and engagement, leading to a holistic digital strategy.
Scaling up remarketing efforts, further optimizing ad creatives, and expanding audience segmentation to boost conversions even further.
Smart Process Optimization
SEO & Analytics
josefin H. Smith
25 January,2023
6 Month
Our team will answer all your questions. we ensure a quick response.
Copyright © 2024 All Rights Reserved.
