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Connected TV (CTV) Marketing

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Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting
Custom Branding
Website Design
Digital Marketing
Strategy Consulting
Analytics & Reporting
At VUI Live, we help bring your brand to life where your audience spends their time, on smart TVs and streaming platforms. With our CTV advertising services, your brand can reach people while they’re watching their favourite content on connected TVs and devices. We handle everything, from smart planning and VAB CTV strategies to placing high-quality ads that perform. Every step is designed to get real results for your brand, whether that’s more awareness, stronger brand recall, or clear, measurable growth. With us, you stay truly connected to your audience on all the right screens.

Why CTV Marketing is a Game-Changer

Connected TV advertising reaches across the modern TV screen. Just highly targeted video ads on CTV screens that your audience already watches. With VUI Live, you get the best of both worlds: TV ads with digital precision. 

Here’s what we offer:

  • Hyper-Targeted TV Ads
  • Premium Inventory Access
  • Creative Strategy & Production
  • Performance-Based Insights
  • Cross-Device Targeting
  • Smart Budgeting

Our CTV Marketing Process

We make TV advertising simple, smart, and scalable. Here’s how we get your brand on screen:

STEP

01

Plan & Strategize

We identify your brand objectives, goals, and ideal audience. Then we build CTV campaign strategies to connect.

STEP

02

Create & Launch

We help you design powerful ad creatives and place them on the right platforms at the right times.

STEP

03

Optimise & Report

We track everything, from impressions to conversions. Data-led optimisations, real-time reports, and better returns.

FAQ’s

CTV advertising means showing video ads on internet-connected TVs, like smart TVs or streaming devices (e.g., Fire TV, Roku). Unlike regular TV ads that show the same ad to everyone, connected TV ads let you target the right audience based on their interests and location. This means your brand reaches people who are more likely to care. It's smarter, more cost-effective, and gives better tracking. With VUI Live, we make CTV ads easy, helping your brand grow through modern, viewer-focused digital advertising.
CTV ads help your brand appear exactly where your audience is watching, on streaming platforms like Prime Video, Disney+, and more. These connected TV ads are designed to build awareness, grab attention, and even drive purchases. Since they’re targeted, you don’t waste your budget on people who aren’t interested. You also get real-time data to see how your ad performs. At VUI Live, we build a complete plan for your CTV advertising needs so you get results that matter, whether that’s more visits, sales, or visibility.
Any brand, big or small, that wants to reach digital viewers can use CTV advertising. If your audience is watching streaming content, then connected TV ads are a smart way to connect with them. It works for e-commerce, local businesses, product launches, service promotions, and more. Even if you’re new to advertising, VUI Live’s team will guide you through every step. We make sure your message shows up on the right screens, at the right time, to the right people. It’s flexible, targeted, and gives better returns than traditional TV.
We use smart data tools to understand your audience’s habits, what they watch, where they live, and what they like. Then we plan your connected TV ads to match that audience. For example, if your product is for young adults in metro cities, we make sure your ad shows on the platforms and shows they’re watching. This level of targeting is why CTV advertising is so effective. With VUI Live, your ad won’t just be seen, it will be seen by the people who matter most to your brand.
Not at all! CTV advertising is more budget-friendly than traditional TV ads. You can start with a smaller budget and still reach a quality, targeted audience. Since connected TV ads are highly trackable, you can see what’s working and adjust quickly without wasting money. At VUI Live, we believe even local businesses should have access to high-quality video marketing. We help you plan, launch, and optimise your campaign to make sure every rupee spent delivers value and helps your brand grow effectively.
With connected TV ads, you can track everything: views, impressions, click-throughs, conversions, and even in-store visits. At VUI Live, we send you clear reports that show how your ad is performing. You’ll see how many people watched it, what actions they took after, and how it helped your business. This makes CTV advertising very transparent and result-driven. Unlike traditional ads, where you hope it worked, here you get real numbers.

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